Apple logo is bitten .why?

Do you remember ... why the Apple logo is a bitten apple
apple bitten apple

Legend has it that Apple's bitten apple is Steve Jobs's tribute to Alan Turing (1912-1954), the British mathematician who managed to crack the secret code of the Nazis and whose role in World War II was key to saving millions of lives. A brilliant man who also tested the limits that artificial intelligence can reach and who developed the first chess program, becoming a benchmark in computing, cybernetics, logic and mathematics. Not surprisingly, he is considered one of the pioneers of modern computing (the Turing machine). But in 1952 he was convicted of homosexuality and, after choosing chemical castration instead of prison, he was found dead two years later next to a bitten apple poisoned with cyanide. One of his favorite stories was Snow White, so everything pointed to suicide, but the truth is that other theories deny it and speak of an accident or even a murder. Also read here Steve Jobs, the renegade of technology.

imitation game apple bitten apple

This version has been denied by Apple on occasion, but what is true is that Steve Jobs expressed on more than one occasion his admiration for this genius of mathematics, which has fueled over the years the legend about the apple bitten apple logo. But leaving this theory aside, the first thing we ask ourselves is why is Apple Computer called precisely that? The debate has always been served, from those who assure that it is because Jobs liked apples, fruit of his work with a group of friends in a hippie orchard in Oregon, where he precisely helped care for his apples. Until the version that points to the Apple Records company of The Beatles, of which Jobs was a fan. Neither Steve Wozniak himself knows the answer, since he has gone so far as to assure that he never asked Jobs why this name, although he was considering these two hypotheses. Some even say that the reason is much simpler: Apple comes before Atari alphabetically speaking (the company where Jobs worked before founding.

old rainbow inspired l

Bitten Apple

Apple's first logo Steve Jobs and Steve Wozniak had the name, so the next step was to give it an image that represented the meaning of the company. And the first to be used shortly after Apple was founded, in 1976, was designed in collaboration with Roland Wayne, which represented a man reading under an apple tree. All an allusion to Isaac Newton. The payment for this first Apple logo (and other work such as writing the Apple I instruction manuals) was 10% of the company. But Wayne did not have much hope in the project and, eleven days later, he left the company selling his stake for a few hundred dollars. How much would that 10% of Apple be worth today? Obviously, it wasn't Wayne's best deal.

oldest apple logo that apple had when they started

The complexity of this logo and the almost imperceptible apple that appears on it led its founders to wish to change it soon after. To make it more professional, they decided to hire the services of the Regis McKenna agency, where the famous Rob Janoff, creator of the corporate identities of companies such as IBM, FedEx or Volkswagen, among many others, worked. He got down to business and, to get inspired, went to the supermarket to buy different types of apples, making cuts and shapes of all kinds. The end result was an apple with a side bite, but monochrome. Jobs thought it was a good idea, but he asked for more color ... and Janoff incorporated the famous six bands, creating a logo that accompanied Apple for more than two decades. There are those who say that since ‘bite’ is a bite in English, with this bite the creators of Apple wanted to wink at the famous ’bytes’. But the official version is that this bite symbolizes knowledge. There are those who think that it is quite a provocation of its creators, who thus wanted to go down in history 'biting the apple' like Adam and Eve.

In those two decades many things happened at Apple, such as the departure and return of Steve Jobs to the company. After this return, Jobs wanted to modernize the logo, since he saw that the multicolored design had become obsolete. Thus, in 1998 it begins to use the new version with the same silhouette, but monochromatic, which has only undergone minor variations in recent years. He represented a more serious and professional Apple and with it the founder of the company wanted to rebuild a company that at that time was on the verge of bankruptcy. From that moment on, this image began to appear more clearly in Apple products. After the black and white version came the Aqua version, in a bluish tone, which was used in the launch of the first versions of Mac OS X. And after them the Glass version, in gray, used until today.